Singapore startup with baby retail : Case of KeaBabies from bootstrapping to $58m in revenue
Derived from the phrase "pulling yourself up by your bootstraps", bootstrapping has the advantage of minimizing the risks of dependency, control, and other disputes that can arise when raising money from outside investors, while allowing the founder to run the business independently and in line with his or her original vision. Take KeaBabies, for example, which has generated $20 million in sales in four years with just $23,000 in personal investment.
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