CaratLane: Redefining Online Jewellery Shopping
CaratLane, founded in 2008, transformed jewellery shopping in India with affordable, certified designs online. Through AR try-ons, AI recommendations, and an omnichannel model, it gained trust and scale. Its 2016 partnership with Tanishq boosted credibility. Now expanding globally, CaratLane offers personalized, ethical jewellery, blending tech, convenience, and tradition.