Pecco: The Rising Japanese Recipe App That Became an Industry Leader
Pecco, a Japanese cooking app, rose to second place on "my best" by offering AI-powered recipe suggestions using ingredients at home. Launched in 2018, it targets beginners with simple, eco-friendly recipes and no paid products, focusing on convenience. With 500,000 users by 2023, its success comes from strong branding, daily social media content, and B2B services, becoming a lifestyle app for home cooks.
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